Tag Archives: Selling

Customer-Centric Selling is Not Enough!

It’s been real popular over the years for sellers to define themselves as “customer-centric.”  A search for the term on Amazon yields more than 3,000 book results!  There’s everything from customer-centric selling to marketing to service culture…and I think it’s wrong. What’s wrong with all the focus on customer-centricity?  Being focused on customers is a […]

When Customer-Centric Selling Isn’t Enough

Customer Selling

Dan Smaida – Wednesday, November 23, 2016 It’s been real popular over the years for sellers to define themselves as “customer-centric.” A search for the term on Amazon yields 3,042 book results! There’s everything from customer-centric selling to marketing to service culture…and I think it’s wrong. What’s wrong with all the focus on customer-centricity? Being […]