Monthly Archives: May 2018

Customer-Centric Selling is Not Enough!

It’s been real popular over the years for sellers to define themselves as “customer-centric.”  A search for the term on Amazon yields more than 3,000 book results!  There’s everything from customer-centric selling to marketing to service culture…and I think it’s wrong. What’s wrong with all the focus on customer-centricity?  Being focused on customers is a […]