It’s almost Valentine’s Day, which for a lot of people means an opportunity to refocus on loved ones and show the love in a special way. Doesn’t V-Day hold the same opportunity for sellers? Why not take a moment this week and show your customers and prospects the love? Taking the advice of the World’s […]
Tag Archives: sales
True story: I once knew a girl who was in love with a boy. She was in love with him because he was perfect in almost every way: Smart, funny, responsible, sensitive, considerate, good fashion sense. She loved him because he was perfect for her in almost every way: Same values, same hopes and dreams, […]
Customers, Relationships Sales, Sales Relationships, Selling Tips
Customer-Centric Selling is Not Enough!
It’s been real popular over the years for sellers to define themselves as “customer-centric.” A search for the term on Amazon yields more than 3,000 book results! There’s everything from customer-centric selling to marketing to service culture…and I think it’s wrong. What’s wrong with all the focus on customer-centricity? Being focused on customers is a […]
Remember that one prospect? The one who seemed so promising at first? You hit it off immediately. They were looking for someone like you. Your timing was right. You had a great first meeting, then perhaps another, and then…. Nothing. Nada. Zilch. ** crickets chirping ** Now, if this was a real-life, love relationship, what […]
In honor of International Women’s Day, let’s take 500 words or so to look more closely at a commonly-held belief about gender differences in selling… Over the years, I’ve been in a dozens of sales workshops when a discussion of gender breaks out, most often on the topic of listening. The prevailing view, in my […]