It’s been real popular over the years for sellers to define themselves as “customer-centric.” A search for the term on Amazon yields more than 3,000 book results! There’s everything from customer-centric selling to marketing to service culture…and I think it’s wrong. What’s wrong with all the focus on customer-centricity? Being focused on customers is a […]
Tag Archives: relationship sales
29
Jan
Jan
Remember that one prospect? The one who seemed so promising at first? You hit it off immediately. They were looking for someone like you. Your timing was right. You had a great first meeting, then perhaps another, and then…. Nothing. Nada. Zilch. ** crickets chirping ** Now, if this was a real-life, love relationship, what […]
Love and Selling, Relationships Sales, Sales Relationships, Selling Tips
The World’s Most Underrated Sales Expert
21
Mar
Mar
The World’s Most Underrated Sales Expert | Dan Smaida | Pulse | LinkedIn Here’s an excerpt from my book “Love and Selling” and a topic I’m passionate about – how to make relationships work better in sales. In the book, I go deeper into how to apply Chapman’s work to your own selling…and all your […]