It’s been real popular over the years for sellers to define themselves as “customer-centric.” A search for the term on Amazon yields more than 3,000 book results! There’s everything from customer-centric selling to marketing to service culture…and I think it’s wrong. What’s wrong with all the focus on customer-centricity? Being focused on customers is a […]
Category Archives: Customers
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Feb
Feb
Hold on – I didn’t mean it THAT way! Here’s what the almighty Google says I mean by “intimacy”: Close familiarity or friendship Closeness Select synonyms: closeness, togetherness, affinity, rapport, attachment, familiarity, friendliness, friendship, warmth, confidence – Yes, there are other definitions, but we’ll stop there – this is LinkedIn, not Facebook! Sales Relationship Checklist […]